You didn’t get into real estate to do desk work.
The showings and the negotiating are the job. The deadline tracking, the listing prep, the follow-up that never quite happens — I build software that takes that part off your desk, for agents, brokerages, investors, and property managers.
30 minutes. No pitch deck. You get the map either way.
Proof it isn’t a slide deck
I built these for my own real estate business first.
That’s why I know they hold up — and it’s how yours gets built too.
- Cap rate
- 6.9%
- DSCR
- 1.21
- Cash-on-cash
- 4.8%
Buy box
- DSCR ≥ 1.151.21
- Cap ≥ 6.50%6.9%
- CoC ≥ 4.00%4.8%
- Cash flow > $0Yes
Exit strategies
- RefinanceYr 5 · 75% LTV$71,134
- SellYr 7 · net of costs$203,133
- HoldYr 10 · equity$300,941
Property analysis tool
Runs my own acquisitions. Full underwriting, sensitivity tables, long-range projections.
- Doors
- 1
- Collected, T12
- $33,629
- Cash flow, T12
- $9,826
Portfolio dashboard
A dozen doors on one screen — income, expenses, vacancy, cash flow, all current.
New · 1
Qualified · 2
Proposal · 0
Won · 2
- Open pipeline
- $20,500
- Weighted forecast
- $35,590
Custom CRM
Runs this consulting practice end to end — pipeline, tasks, invoicing, documents.
See it working
Twelve doors, one screen, updating as you scroll.
Illustrative data — a synthetic 12-door Charleston portfolio, not a client’s.
One door
It starts simple.
One property. Rent in, mortgage and expenses out, and a number at the bottom you could keep in your head.
- Doors
- 1
- Collected, T12
- $33,629
- Cash flow, T12
- $9,826
Twelve doors
Then it stops fitting in your head.
Every door you add is another set of dates, another set of bills, another tab in the spreadsheet. This is the same chart, three years later.
- Doors
- 12
- Collected, T12
- $299,453
- Cash flow, T12
- $78,744
Where it goes
Most of the rent was never yours.
Debt service, taxes, insurance, turns. Knowing the split is the difference between a portfolio you run and one that runs you.
- Doors
- 12
- Collected, T12
- $299,453
- Kept, T12
- $78,744
Expected vs. actual
And whether it did what you said it would.
The line you underwrote against the money that actually landed. When those diverge, you want to find out in a dashboard — not at tax time.
- Underwritten, T12
- $87,184
- Actual, T12
- $78,744
- Variance
- -$8,440
What I build
Three kinds of desk work, gone.
Nothing falls through the cracks
Every file, every deadline, every renewal and inspection date — tracked without you chasing it. You find out what is late before your client does.
Owner statement — October
North Charleston triplex
Generated from ledger data · no manual entry
The paperwork drafts itself
Listing copy, comps decks, owner statements, renewal notices — generated from the data you already have, in your voice. Minutes instead of an evening.
- Doors
- 12
- Collected, T12
- $299,453
- Cash flow, T12
- $78,744
One screen that tells the truth
Your pipeline, your portfolio, your team’s numbers — current, in one place, instead of spread across six spreadsheets and a CRM nobody trusts.
How it works
No 40-page proposal.
A 30-minute call
We walk through your week and find where the time actually goes. Free, and you get the map either way.
One thing, shipped
We pick the highest-leverage piece and I build it. You are using something real in weeks, not quarters.
Build out from there
Once it is earning its keep, we add the next piece. You own what gets built — no hostage software.
Who it’s for
Same problem, four different desks.
Activity
- Call logged — 12 min2h ago
- Sent listing-prep checklistYesterday · automatic
- Form completed — 14 listings/yr3 days ago · automatic
Agents
You did not get your license to do data entry.
See an example of what I’ve built for agentsBrokerages
See which files are slipping before somebody calls you about it.
See an example of what I’ve built for brokeragesInvestors
Underwrite faster, and actually know what the portfolio is doing.
See an example of what I’ve built for investorsProperty managers
Renewals, maintenance, and owner reporting that keep themselves current.
See an example of what I’ve built for property managers
Who you’d be working with
I’m an engineer who invests in real estate.
Or a real estate investor who happens to build software — depends on the day. I built an analysis tool because I was tired of the spreadsheet. I built a portfolio dashboard because a dozen doors stopped fitting in my head. I built a CRM because this practice needed one.
There’s no team behind me and no account manager in between. You talk to the person building the thing, which is the entire reason it gets built around the way you actually work.
Questions people ask
What does this cost?
It depends entirely on what we build, and I will not know until after the call. Most engagements start with a fixed price for the first piece, so you are not signing up for an open meter. From there it is up to you — plenty of people keep me on to maintain and extend what is running.
How long until I am actually using something?
Weeks, not quarters. The first build is deliberately scoped to one workflow so it can land while you still remember asking for it.
Do I own what you build?
Yes. The code is yours, it runs on your accounts, and you can hand it to another developer whenever you want. No hostage software.
I already have a CRM. Does this replace it?
Usually not. Most of what I build sits alongside the tools you already pay for and fills the gap they left — the part you are currently doing by hand in a spreadsheet.
Let’s find what to automate first.
Tell me what’s eating your week. I’ll send back a custom report on what could actually come off your desk — before we ever get on a call.
30 minutes. No pitch deck. You get the map either way.